Maegan Ayn
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kinetic type

"American Beauty" Kinetic Type

 
 

Kinetic typography piece with the audio from the dinner scene from "American Beauty"

Overview

Create a kinetic typography piece based on an audio piece.

Objective

The dinner scene from "American Beauty" is one often quoted in my family. It has an air of comedy while having a rising tension and tone — all things I wanted the challenge of communicating through typography.

Solution

The three characters in the scene were depicted in different colors and similar, though slightly different, typefaces. The effects to bring on the type depended on how the word was said, whether it was drawn out or sharply spoken. Volume translated through size. As the piece's intensity grows, the colors of the letters become more saturated to reflect the situation.